‘The Connection Test’ campaign by Golin won Gold in B2B Insurance at The Drum Awards, showcasing a world-first experiment tracking biometric data to reveal emotional responses to tech, leading to unprecedented engagement and business opportunities for SquareTrade.
To position SquareTrade as a mobile tech insurance leader, we created ‘The Connection Test’– a world-first experiment tracking people’s biometric data to see how they emotionally respond to items they care about, including their phones. Revealing that emotional reactions to devices matched – and even exceeded – responses to pets, sports memorabilia, and loved ones. This thumb-stopping content helped launch our campaign and engage B2B audiences in an unordinary way.
Leading to SquareTrade’s most successful campaign, incredible cut-through at MWC, outstanding media coverage from Fast Company to Good Morning Britain, industry-smashing social engagement, and unprecedented business opportunities.
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Golin
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