How to Get Discovered on Facebook and Instagram

This week we’re sharing free educational courses to help you identify potential customers, differentiate between your primary and secondary audiences, and grow your following. Join us to learn how to break through the clutter and make your business more discoverable on social media.

Ways to Grow Your Following

Raising awareness of your business is the first step towards growing an online audience. In this course, you’ll learn how joining groups, sharing posts, adding store information and more can result in people liking and interacting with your Page.

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How to Understand Your Customers

Having a thorough understanding of your customers’ needs can help you pinpoint who you should communicate with and what you should say. Here, you’ll learn how to differentiate between your primary and secondary audiences so that you can tailor your messaging and inspire meaningful action.

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Tips for Identifying Your Target Audience

Identifying a target audience can help you focus your marketing efforts on the people most likely to be interested in what you have to offer. In this course, you’ll learn how to outline your customers’ needs, demographics, interests and behaviors using a free downloadable template.

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For more information, explore all Blueprint courses.