How to Plan Your Business’s Social Media Content

This week’s three educational courses will help you master the basics of creating a content calendar — a tool to efficiently map out what to post and when. Each lesson includes ideas for different types of content you can consider for your business and free templates to get you started.

Learn more about creating a content calendar below.

Why a Content Calendar

A content calendar can help you stay organized as you connect with your customers online. In this lesson, you’ll discover the five key elements of a successful content calendar and learn how each contributes to a strong social media presence.

Take the course.

How to Create a Content Calendar

Now that you know what your content calendar should include, it’s time to start building one. Here, you’ll see examples of content calendars from three different businesses, followed by a template to help you plan, organize and schedule your own content.

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Tips for Planning Your Content

When you’re creating a content calendar, make sure you’re thinking about what your audience will get out of it. In this course, you’ll learn how to plan content that engages, educates or excites your followers, as well as the benefits of including all three pillars in your overarching strategy.

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For more information, explore all Blueprint courses.