Hyatt partnered with Excite OOH to increase awareness of its global loyalty platform, World of Hyatt, in Germany. A premium digital out-of-home campaign was delivered across Berlin to engage affluent, experience-led audiences in high-impact urban environments.
The challenge
Hyatt wanted to raise awareness and consideration of World of Hyatt in a key European market. The objective was to reach high-value travellers and urban professionals while reinforcing Hyatt’s premium brand positioning.
The challenge was cutting through a saturated media landscape and placing the campaign in environments that genuinely aligned with the lifestyle and daily movements of its target audience.
The idea
Excite OOH developed a premium digital out-of-home strategy across Berlin, using carefully selected placements in commuter hotspots, luxury retail districts and cultural areas.
The approach prioritised contextual relevance and placement quality, ensuring World of Hyatt messaging appeared in environments that reflected the aspirations of an affluent, style-conscious audience.
The execution
The campaign ran across Berlin’s busiest transport hubs and high-footfall lifestyle locations, using premium digital formats to maximise impact and frequency.
Creative was led by the “Be More Here” platform, bringing World of Hyatt’s focus on presence, experience and emotional connection into the everyday moments of its target audience.
The results
The campaign delivered millions of impressions among high-value audiences across Berlin, significantly increasing awareness of World of Hyatt.
Hyatt strengthened engagement and consideration for its loyalty programme, reinforcing its luxury positioning and supporting membership growth in a strategically important market.