INGO - Profile | The Drum

Behind us we have two of the world’s strongest networks – Ogilvy and Grey – and that backing comes with almost 100 combined years of experience and resources from offices in over 200 countries when needed.Just like us, our clients are both big and small. We work with some of the biggest brands in the world and with some of the smallest. The one thing that our jobs have in common is that they all are connected to our common belief ”Relevant stopping power”. Which means that they both have to break through the clutter and create results. Might sound obvious but it isn’t. As a brand you can’t only count on getting peoples attention these days. You have to balance relevance for the brand and relevance for people, both in the short and long term, that’s when you maximise your chances of making a difference.

Therefore INGO works in the borderland between creativity, talkability (PR) and media/distribution. At INGO our clients get media neutral ideas – ideas not invented from a channel specific brief rather something that can be adapted to all relevant contexts. The solution can later be executed in almost anything; from a pop-up restaurant, in-store showroom, a beautifully designed packaging, an incredibly narrow-focus direct mail activity, or campaigns on digital platforms and in social media - all adaptable and promoted through all types of advertising medias.

At INGO, there are experts in every discipline; from strategists, to coders, to art directors, to designers, to copywriters to specialists within really narrow fields of communication. Relevant stopping power has a two-fold meaning: firstly that we understand what the brand should be famous for to contribute to growth - secondly that we make the communication interesting enough so that people register what we do. That’s how you maximise the brands potential to increase revenue and growth.