Internet of Things

The Internet of Things (IoT) has the potential to dramatically change the way brands interact with consumers. By leveraging the data generated by IoT devices, businesses can create more personalized and relevant experiences, streamline their marketing processes, and create new customer touchpoints.

However, it's important for businesses to approach IoT with caution, as they must be mindful of data privacy concerns that could be detrimental to customer relationships.

23 May 2022

5 min read
Building brand experiences in the metaverse: debunking 5 myths
Damian Ferrar ,
SVP, innovation director, global head ,
Jack

17 Jan 2022

2 min read
Wimbledon secures Vodafone as official connectivity partner
John Glenday ,
Reporter ,
The Drum

16 Nov 2021

6 min read
Future of marketing - 3 emerging trends that will rewrite how we reach customers

29 Jul 2021

8 min read
Industry 4.0 and its impact on marketing

28 Jul 2020

4 min read
'Consumers don't know what Internet of Things is': how Vodafone is changing its vocabulary
Imogen Watson ,
Senior reporter ,
The Drum

31 Oct 2018

4 min read
A look at the technology needed to fulfil Alibaba’s major shopping event 11.11
Charlotte McEleny ,
Asia Editor ,
The Drum

23 Sep 2018

2 min read
Facebook's camera-equipped smart home device Portal is nearing launch
Rebecca Stewart ,
Trends Editor ,
The Drum

18 Apr 2018

13 min read
2001: A Space Odyssey at 50 - Kubrick’s epic continues to both inspire and inhibit brand...
Rebecca Stewart ,
Trends Editor ,
The Drum

05 Feb 2018

4 min read
The best place for the home to get smart is on the high street
Daniel Todaro ,
managing director

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology