IPA Bellwether report

17 Jul 2025

7 min read
IPA Bellwether Q2 2025: Ad spend bounces back, favoring ‘short-term’ channels
Sam Anderson ,
Intelligence editor ,
The Drum

17 Apr 2025

11 min read
IPA Bellwether: Ad spend dips, but what does that really mean?
Sam Anderson ,
Intelligence editor ,
The Drum

26 Jan 2024

5 min read
With ad spend up, here’s how agencies are preparing for growth
Branwell Johnson ,
Group Director of Content ,
Propeller Group
Premium Item

23 Jan 2024

9 min read
Here’s how to get your agency ready for increased ad spend in 2024
Sam Bradley ,
Journalist ,
The Drum

18 Jan 2024

4 min read
Upbeat Bellwether shows marketers are finally winning boardroom budget battle
Hannah Bowler ,
Senior Reporter ,
The Drum

31 Oct 2023

5 min read
Q4 outlook isn’t perfect for marketers, but there’s cause for optimism about 2024
Branwell Johnson ,
Group Director of Content ,
Propeller Group
Premium Item

19 Oct 2023

5 min read
As IPA Bellwether finds CMOs glum in face of recession, here’s what you need to know
Sam Bradley ,
Journalist ,
The Drum

20 Jul 2023

4 min read
IPA Bellwether reaction: brands are getting hooked on short-term discounting
Richard Kelly ,
Chief solutions officer ,
Mindshare UK

19 Apr 2023

7 min read
UK ad spend: caution ahead and marketers may be falling into a promotions spiral
John McCarthy ,
Opinion editor ,
The Drum

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