Olipop is launching a brand campaign to promote its new flavor, the Shirley Temple, a mocktail traditionally made with ginger ale, grenadine and typically garnished with a maraschino cherry, to kick off Dry January.
The hero spot, ‘Kids Table,’ features Emmy Award–winning actor Jean Smart. Other ads in the campaign include ‘Landline,’ ‘Girl Talk’ and ‘Cheat Code.’ It will run across retail media networks, digital out-of-home, online video, OTT and CTV.
Advertisement
“The Shirley Temple is the original mocktail – a drink rooted in nostalgia, celebration and belonging,” said Tara Piper, Olipop’s senior vice-president of marketing.
“Just as we’ve reimagined soda with better ingredients and less sugar, it felt natural to reimagine this classic mocktail for today. This campaign taps into the collective memories tied to beloved soda flavors and brings them back in a way that’s playful, nostalgic and made for modern soda lovers.”