Marketing B2B

Join the brands, marketers and innovators defining B2B at The Drum’s B2B World Fest 2025

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By The Drum Team, Editorial

The Drum

October 24, 2025 | 5 min read

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The must-attend event for B2B marketers is just around the corner. Here’s what to expect when the industry’s biggest brands and brightest minds gather in London on November 4.

B2B's premier marketing event is almost here

B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must deliver both quick wins and long-term brand impact. Enter B2B World Fest, the event designed to help B2B marketers stay ahead in this ever-changing world.

This one-day festival brings together global brands, innovators and marketing leaders for a dynamic exploration of what’s next in B2B – from AI and creative technology to the evolving expectations of millennial and Gen Z buyers.

Want to go deeper? Ask The Drum

Hosted by comedian and content creator Henry Hayes as MC, World Fest promises inspiration, provocation and practical insights in equal measure.

Highlights from the 2025 lineup include:

  • The big picture on business as The Drum editor Cameron Clarke turns the tables on Bloomberg’s star interviewer Mishal Husain.
  • The EMEA premiere of ‘Who Is... Watson: The Day AI Went Prime Time’, Transmission’s new documentary on artificial intelligence.
  • Executive insights from brands including AXA, Meta, Nvidia, Open Banking, Sage, Tata Consulting, Trustpilot and Vodafone.
  • Sports sponsorship deep dive featuring a new F1 Sponsorship hot off the press and other leading B2B investors in sport.
  • A lively Oxford-style debate asking: Are B2B buying decisions driven by emotion or logic?
  • And of course – unparalleled networking with some of the brightest minds in B2B.

Presented in partnership with Code and Theory, Edelman, pharosIQ, StackAdapt, Stein and Transmission, World Fest offers a day designed to spark new ideas and meaningful connections.

 

Join Us

When: November 4, 2025

Where: The Drum Labs, London

Don’t miss the industry’s premier B2B gathering – where ideas, technology and creativity collide to shape what’s next.

Apply to attend: events.thedrum.com/b2bworldfest/tickets

FAQ

Who are the key speakers at The Drum’s B2B World Fest?

Headliners include Mishal Husain (Bloomberg), Andrea Gellert (Meta), Karen Feldman (Iron Mountain) and Alicia Skubick (Trustpilot) – see the full line-up here.

What topics will be covered at B2B World Fest?

Sessions will cover AI in marketing, sports sponsorships, brand investment, the impact of gen Z and millennial buyers, building B2B communities, and brand storytelling – see the full agenda here.

Who should attend B2B World Fest?

Leaders and executives in B2B marketing including brands, agencies and technology platforms.

Why should I attend B2B World Fest?

This is best explained in the words of a prior attendee- Alicia Skubick, CMO of Trustpilot: “WorldFest is one of those events where you leave buzzing with ideas. The mix of voices and perspectives is what makes it so special.”

When and where is B2B World Fest and how can I get an invitation?

November 4, 2025, at The Drum Labs in London. Apply to attend

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