Jon Evans

Chief marketing officer

System1
B2B

Why B2B marketers need black sheep thinking

Marketing

Why The Ostrich Effect is killing your brand
Marketing

McDonald’s v Burger King: who wins the AI burger battle?
Marketing

Is McDonald’s product-less promo a way around future fast-food ad bans?
Creative

Find out what the UK public’s most-liked TV ads were in July
Creative

Coke’s ‘Real Magic’ not authentic enough for gamers, too authentic for mainstream
Marketing

Why Brad Pitt is losing to Clooney in the coffee wars