Kiri Masters

Commerce media columnist

Retail Media Breakfast Club
Retail Media

While everyone debates agentic shopping, Amazon’s Rufus is racking up sales
Retail Media

Kiri Masters: Why OpenAI’s ad announcement should worry retail media networks
Retail Media

Kiri Masters: At NRF, retailers say ‘bring on all the bots’
Retail Media

Kiri Masters: Costco just revealed its entire retail media tech stack. Why?
Retail Media

Instacart’s new ad chief on revving up for a third act
Retail Media

From Walmart to Williams-Sonoma: retailers are going gaga for recipes
Retail Media

You're not imagining it: Amazon really is a sea of ads (and it still works)
Retail Media

Costco: the retail media network that refuses to promote itself
Retail Media

The ‘How Brands Grow’ crowd need to have a word with retail media
Retail Media

Amazon bets on 'crystal box' transparency in ads product upgrade
Retail Media

Why the arrival of advertising in AI Search may not be the catastrophe many fear
Retail Media

Here’s how Ace Hardware is breaking down the silos between merchants and retail media te...