Laura Blackwell

Content Executive

The Drum
Former content executive for The Drum Network, Laura worked on stories from agency leaders for The Drum Network Speaks column alongside reporting on DE&I, and branded content.
Creative

Awards Spotlight: How Diageo painted a relatable picture of underage drinking
Creative

‘It shouldn’t be a jarring experience’: how to effectively engage audiences across digital...
Creative

‘Brands are guests in that space’: gaming isn’t a channel; it’s a community
Agencies

Rebuilding trust & bridging C-suite gaps: will agencies be attending Cannes Lions 2023?
Media

More than a feeling: resonance via addressable TV is the creative reawakening that adland...
Creative

Putting the procurement debate to bed: Blair Enns’s 3 rules for pricing creativity
Marketing

Accepting mistakes and ceding control: how is youth culture affecting brands?
Work & Wellbeing

Networking, saying no & tackling nepotism: how WOC get promoted, despite the odds
Marketing

What can Gen Z-focused publishers teach agencies about the talent battle?
Creative

When pitches go to pot: how can agencies maintain momentum in the pitch process?
Creative Work

How is tech changing creative industry standards – now and for future generations?
Agencies

‘Budget squeezes could create a desperate situation’: how can charities survive 2023?