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Marketing trends in Asia: what they mean for your business

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By Chris Sutcliffe, Senior reporter

Emerging Communications

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This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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October 20, 2021 | 3 min read

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Asia is the focus for many brands - and therefore the marketers who work on their behalf. At the same time the ‘market’ is so unbelievably huge that it almost can’t be considered a market at all, more of a collection of markets, each of which requires its own particular expertise to succeed in.
TheDrum · Marketing trends in Asia: what they mean for your business
In this episode we’re joined by four experts to discuss marketing and retail trends across Asia, with a focus on how brands are thinking about moving into - and out of - the countries it contains. Kemosabe’s John Speers, The APS Group’s Fiona Zeng, Emerging Comms’ Domenica Di Lieto and Tong Digital’s Adam Knight provide us with insight into what brands need to consider when they think about marketing in Asia.

Four experts tell us what the future of marketing in Asia looks like

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Emerging Communications

Our mission is to fuel the growth of world-leading brands by building profitable relationships with Chinese audiences globally. Our unique insights into Chinese...

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Kemosabe

From deep diving into data and the audience who creates it,We create an idea that's so tight, it's an 'inch wide'.An idea so inch wide, it can penetrate a 'mile...

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TONG

TONG is a cross-cultural consultancy, creative agency, and social commerce platform with the goal of positioning brands with a new generation of global Chinese consumers...

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APS Group

We co-create with our clients to produce award-winning strategic thinking and creative, partnering with some of the largest brands across the world. From impactful...

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