Metaverse

Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen. We explore the exciting new opportunities for marketers in this rapidly growing space, and provide all the information you need to start creating your very own metaverse strategy.

18 Sep 2025

4 min read
Stop asking if the metaverse is dead. Ask if it’s designed right
Tomasz Przeździecki ,
CEO, Game Changer

15 Jul 2025

4 min read
To the metaverse and beyond: Ryan Kieffer’s rapid rise in tech
The Drum Team ,
Editorial ,
The Drum

27 Mar 2025

8 min read
Livestream gaming audiences offer brands an exciting new frontier
Wiktoria Wójcik ,
Co-founder ,
inStreamly

20 Feb 2025

3 min read
DoorDash & Twitch team up with Amazon Ads for ‘Battle of the Brands’ on Fortnite
Audrey Kemp ,
LA Reporter ,
The Drum

10 Jan 2025

8 min read
Hold cos to falter and the rise of transmedia: six predictions for the year ahead
Wes Morton ,
Founder/CEO ,
Creativ Strategies

18 Dec 2024

5 min read
AR glasses like Orion give us a fresh lens on the future of social media
Joe McElligott ,
Head of Strategy

11 Dec 2024

7 min read
If you think gaming is just for fun, you’re missing out on branding opportunities
Wiktoria Wójcik ,
Co-founder ,
inStreamly

27 Nov 2024

5 min read
Technology is shaking up how fans engage with sports
Ward de Kruiff ,
Global Head of Web3 and Metaverse ,
EPAM Continuum

05 Nov 2024

7 min read
Live-in novels, brainwaves and a branded Berlin Wall: marketers’ dream ad formats
Sam Anderson ,
Intelligence editor ,
The Drum

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