In January, people often find themselves seeking a break from the residual stresses of the holiday season, the financial strains that may follow, and the challenges of readjusting to the regular routine after the festivities.
The purpose of 'The Have a Break Bus' is to breathe life into KitKat's iconic tagline "Have a break, have a KitKat" by utilizing the bus's distinctive break and invite the residents of Copenhagen to enjoy a well-deserved break – just as intended in 1935 when KitKat was launched to provide factory workers with a break during their tough workday.
