Nestlé's dairy division appoints Button for consumer and trade PR

By The Drum Team, Editorial

The Drum

January 19, 2012 | 1 min read

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Nestlé's dairy division, Lactalis Nestlé Chilled Dairy Products, has appointed Button PR to handle its consumer and trade PR.

The agency will target digital led media to promote the brands, which include Munch Bunch and Ski.

Michael Inpong, marketing director of Lactalis Nestlé Chilled Dairy Products, said: "In the pitch, Button PR's entrepreneurial spirit, flexibility and focus came through as much as its strategic thinking, creative flair and understanding of our landscape.

"It's rare to find a PR solution that thrives on adopting a competitive, tailor-made approach, with talented consultants who have a proven, highly relevant track record. I have high hopes for what the consultancy will achieve for our brand portfolio."

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