Netflix

Netflix is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997.

As its global footprint expands, and competition in SVOD intensifies, the biggest question facing it is - will it ever accept ads?

15 Jan 2026

3 min read
One on one: Netflix’s Ed Couchman
Beatriz Vieira ,
Head of Communications ,
IAB UK

08 Dec 2025

9 min read
Netflix or Paramount? What the Warner Bros. bidding war really means for media buyers
Margo Waldrop ,
Content Writer ,
The Drum

05 Dec 2025

6 min read
Netflix buying Warner Bros and what it means for the ad ecosystem
Margo Waldrop ,
Content Writer ,
The Drum

22 Jul 2025

2 min read
Chips Ahoy teams up with Stranger Things for AR cookie hunt
Margo Waldrop ,
Content Writer ,
The Drum

18 Jul 2025

5 min read
It’s about damn time. Happy Gilmore is back and brands came to play
Margo Waldrop ,
Content Writer ,
The Drum

03 Jul 2025

4 min read
Why Netflix is rebuilding the bundle with live events, unscripted bets and Nasa launches
Margo Waldrop ,
Content Writer ,
The Drum

03 Jun 2025

8 min read
What Black Mirror can teach us about sharp copywriting
Dave Pittaway ,
Content manager

10 Apr 2025

3 min read
There is no TCKR Systems: Spoof Silicon Valley ads launch Black Mirror season 7
Sam Anderson ,
Intelligence editor ,
The Drum

03 Mar 2025

7 min read
The Oscars have become increasingly global – marketers, follow suit
Surabhi Govindarajan ,
Senior research strategist ,
vml

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