Netflix and Spotify celebrate Stranger Things finale with iconic 80s soundtrack campaign

The campaign comes from ad agency Dude Milan and marks the run-up to the TV show’s finale on New Year’s Eve.

Netflix and Spotify are marking the finale of Stranger Things with a campaign that puts the show’s iconic soundtrack centre stage. Created by Dude Milan, the out-of-home and social campaign celebrates the 80s tracks that transformed key moments from the cult series into pop culture history, inviting fans to revisit the music that defined Hawkins as the story draws to a close.

Launching today, the campaign promotes a custom Spotify playlist through six OOH executions inspired by standout songs, including Never Ending Story, Master of Puppets, Every Breath You Take and Running Up That Hill. One execution revisits The Clash’s Should I Stay Or Should I Go tune with the line: ‘In 1983, Should I Stay Or Should I Go helped a little sorcerer return to his family: today, it teaches us how important it is to let go of a story that is ending,’ while another nods to Kate Bush’s resurgence via Running Up That Hill, a track inseparable from Max Mayfield’s storyline.

The collaboration culminates on December 29 with Stranger Sounds, a live concert at Milan’s Fabrique venue celebrating the soundtrack in a live setting. Featuring performances from Mahmood, Francesca Michielin, Manuel Agnelli, Rose Villain and Rockin’ 1000, the event gives fans one final chance to say goodbye to Stranger Things through the music that helped make it unforgettable.