‘Oreo Cows’ stars real Belted Galloway cows whose black-and-white markings mirror the cookie’s design. The humorous hero film tells the story of a farmer determined to prove the authenticity of both his cows and the timeless cookie-and-milk combination, using absurdity and charm to spotlight the ritual’s return.
Manuel Bordé, global chief creative officer of commerce at VML, commented: “This campaign is a true testament of the universality of our ‘Oreo hidden in plain sight’ insight and strategy to reinforce brand love and equity for ‘Stay Playful’ while driving sales, something we have been successfully doing for the past years in the American market, and we now have the pleasure to do for Oreo Mexico.”
Rolling out as a fully integrated 360° effort, the campaign includes limited-edition milk bottles sent to influencers and a co-branded product developed with a leading Mexican milk brand, available nationwide.
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“Our role at Mondelez is to create connections that last. With this initiative, Oreo aims to reclaim the spotlight of its most emblematic ritual and transform it into an iconic element of our culture,” added Christian Calabrese, vice-president of marketing at Mondelez International Mexico.
“By joining forces with VML Mexico and VML New York for this campaign, we strengthen our ability to deliver experiences that resonate in the Mexican market, revitalizing traditions that define the brand and strengthening family bonds in every consumption moment.”
VML New York
VML Mexico
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
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