Personalization Marketing

19 Aug 2025

6 min read
Marketers, get ready for Industry 5.0
James Kirwan ,
Programmatic and ATL account director ,
Tug Agency

24 Jun 2025

6 min read
Creative tech: the industry’s big questions, answered
Maria Greaves ,
Assistant editor - branded content ,
The Drum

15 Oct 2024

5 min read
Why Qatar Airways is making its customers the stars with AI-powered brand storytelling
Jenni Baker ,
Senior Editor ,
The Drum

11 Oct 2024

4 min read
All you need is love? And trust. And convenience. How to build a lifetime of brand loyalty
Maria Greaves ,
Assistant editor - branded content ,
The Drum

29 Aug 2024

2 min read
Most marketers miss this key engagement strategy
The Drum ,
Editorial ,
The Drum

30 Apr 2024

6 min read
Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
Dagmara Scalise ,
Vice President, Client Strategy ,
Merkle

30 Jan 2024

5 min read
Personalization is the future of commerce – so why are brands still lagging?
Steven Denekas ,
Global senior vice president of creative ,
De

20 Nov 2023

6 min read
AI and creativity: Enemies or allies in personalized marketing?
Adam Reader ,
Head of strategy

24 Aug 2023

6 min read
The art of building a habit-forming brand and how to bring it to mobile marketing

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