Tom Brady may have said “hut” more than any quarterback in history, but now Pizza Hut wants to change the script. The brand has launched a new nationwide stunt rewarding the first city whose quarterback says “pizza” immediately before “hut” during a nationally televised game.
If a college or pro quarterback slips the word into a live broadcast play call, the pizza chain promises to throw that city a free post-season Big New Yorker Pizza Party.
Fronted by Brady, the spot sees the former professional football quarterback deliver pizza to various houses, while shouting the infamous “hut” to recipients. Humorously, the star wears a Pizza Hut T-shirt and a ‘Tom’ name badge. It comes as football fans and adland gear up for the Super Bowl on February 8.