Programmatic

Programmatic advertising sees the automated buying and selling of digital advertising. While it initially boomed online, we're seeing the technology applied in the out of home and TV space.

If you're on the hunt for a programmatic agency, visit The Drum Recommends to find your perfect partner.

14 Jan 2026

5 min read
OOH is the human medium. Why that matters in 2026
Olivia Oshry ,
Chief Marketing Officer ,
OAAA

23 Dec 2025

6 min read
AI’s second wave in adtech: from optimization to real-time decisioning
Pedro Carrascosa ,
Business Development Director for AdTech and MarTech ,
Avenga

23 Dec 2025

5 min read
Finding new audiences at scale: why it’s time to move beyond IDs in advertising
Nicole Nixon ,
Senior Product Marketing Manager ,
Nano Interactive

21 Nov 2025

4 min read
One on One: Quantcast’s Nisha Ridout
Beatriz Vieira ,
Head of Communications ,
IAB UK

24 Sep 2025

4 min read
New TV is a gamechanger, for brands of every size
Lily Robertson-Ward ,
Media strategy director ,
Propellernet

10 Jul 2025

5 min read
Commerce media, the next evolution of advertising curation and what it means for travel
Josh Beckwith ,
Vice president of global corporate sales ,
Sojern

01 Jul 2025

3 min read
From glance to growth: how programmatic DOOH converts attention into action

24 Jun 2025

5 min read
Four ways to boost your advertising budget with OOH this summer
Mike Smith ,
CEO, Open Media ,
Open Media

20 Jun 2025

7 min read
What retail media can learn from programmatic’s mistakes
Tim Frankcom ,
President, global and mid-market expansion ,
Epsilon

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