Propeller’s US business grew by 50% last year with US fee income of $1.5million
Propeller Group, the specialist in B2B PR, Content and Growth Marketing services for the media, marketing and tech sectors, has promoted Mary Cirincione to Managing Director of its US business following 50% growth in the US market last year.
Based in New York, Mary joined Propeller in December 2021 as Vice President US, becoming Propeller’s first full-time hire in the US market. In her elevated role as Managing Director of Propeller US, Mary will lead strategy, service delivery, team development and revenue growth.
Propeller is a Top 150 Global PR agency based on the PR Week Agency Business Report 2024, with net fee income in excess of $5.5million. Propeller also ranked 11th in PR Week’s most recent B2B UK league table. In addition to its PR services, Propeller has recently launched a new Growth Marketing practice led by Associate Director Louise Watson, offering clients HubSpot consultancy and management, content marketing, social and event management.
Kieran Kent, CEO of Propeller Group, said: “Under Mary’s stellar leadership, we have increased our US revenues year on year. We continue to see increased demand across our client base for a joined-up approach to comms and marketing, as companies look to build reputation and drive growth on a global scale.”
Mary said: “Three years ago, Propeller’s leadership team trusted me with their vision to bring the agency stateside and fill a gap in the market. We saw a clear differentiator in terms of our embedded hands-on approach, and our dedication toward prioritizing both client and media relationships at every single level. It’s a differentiator we’ve further leaned into in the years since, and I’m immensely proud of what our team has accomplished and also grateful for the continued support of Propeller’s leadership and our incredible clients who are every bit the thought leaders our industry needs.”
The news comes in tandem with the promotions of US team members Jairo Barrantes and Daniel Schloss, both named Senior Account Director, and the addition of JP Escobar at the same rank, who previously served with Mark Allen & Co. and DiGennaro Communications.