Reimagining Retail Media: How Sainsbury’s and DEPT® Are Using AI to Scale Creativity

Signal lost, identity found: the power of audience amplification

150M iPhone users sit in the shadows of addressability. Leaders from Intent IQ, TransUnion & Involved Media explore how audience amplification helps brands overcome signal loss and unlock growth in cookieless environments like iOS, Safari, and CTV.

AI, Agility & Impact: Inside DEPT®️'s Vision for the Future

From AI breakthroughs to independent agency agility, DEPT®️ Global Chief Client and Growth Officer Andrew Dimitriou sits down with The Drum to reflect on Cannes 2025 trends, DEPT®️’s explosive growth, and how a purpose-driven, tech-meets-creativity model is shaping the future of marketing.

Building Durable Brands in the Age of AI – with eBay & DEPT®️

As performance marketing levels out, how can brands stand out in an AI-driven world? Emily O’Hara (eBay) and Jon Judah (DEPT®️) discuss building lasting brand value through trust, creativity, and human connection—while using AI as a tool, not a replacement.

Own it or miss it: how tech is harnessing sports moments in marketing

Mastercard and Sportradar explore how sport has become a powerful tool for global brand engagement. From real-time data to immersive fan experiences, learn how brands are using sport to build deeper connections in a fragmented media landscape.

Balancing brand & performance: LinkedIn’s full-funnel strategy

LinkedIn’s Paolo Provinciali joins Analytic Partners’ Preeti Croke to rethink the brand vs. performance divide. From AI to attribution, he shares how to connect every metric to business outcomes, empower teams, and scale smarter marketing – with help from grandma’s puzzle advice.

Small towns, smart tech: the power of seeing locally

Measurement is only as meaningful as it is visible - especially in local markets. In this conversation, Tara Gotch explains how Comscore’s use of advanced technology, including personification and pulse reporting, helps local stations and advertisers see what others miss. From Laredo to Bakersfield, Comscore is closing the visibility gap and reshaping what accountability looks like in modern media. This video explores how creativity, culture, and community intersect - and why local isn’t a layer, it’s the foundation.

‘You’re shooting blanks’: why translation fails in multicultural marketing

Republica Havas CEO Jorge Plasencia urges brands to ditch surface-level tactics and embrace cultural authenticity, as he breaks down the $4.1 tn Hispanic market opportunity with The Drum’s Gordon Young.

Creatives and data: access or excess?

As marketing evolves, creativity must now coexist with AI and data. But is data fueling or stifling big ideas? We explore how creative teams can thrive in a world driven by analytics—and how to make data empowering, not overwhelming.

30 years of Young Lions: Nurturing next-gen creativity

Celebrating 30 years of Young Lions, this Cannes Lions session brings together Adobe and jurors from Heineken and dentsu to spotlight next-gen talent. Explore how AI, creativity, and fresh thinking are reshaping marketing - and why investing in young creators is more vital than ever.

Creative alchemy: there’s method in the magic

Building on the immersive dinner experience, this interview unpacks how Comscore sees method as artistry - and why creativity and credibility aren’t at odds, especially in the world of measurement. Jackelyn Keller, Comscore’s CMO, reflects on what it means to be a modern creative brand in a data-driven industry, and why true innovation is powered by process, not performance alone - creation in real time, the role of constraint in creativity, and why trust begins with how we work.

How creative tech is rewriting the rules of TV

Three C4 leaders lift the lid on how creative tech is future proofing TV’s role as the most powerful screen in the house – combining data, creativity and cultural impact to help brands show up smarter, louder and more meaningfully.

‘Can AI crack the code behind award-winning ads?’

Brand managers face growing pressure to deliver high-performing content fast. In this video, Kantar and KitKat’s global marketing lead explore what truly drives creative effectiveness—unpacking insights from Kantar’s LINK AI tool and the award-winning “Break Better” campaign. Discover how AI helped shape one of 2024’s top ads, from concept to soundtrack, and how bold creativity and smart data can work hand in hand to drive impact.

Creative intelligence – the new marketing multiplier

Live from Cannes, Jenni Baker chats with Maren Seitz and Bruce Biegal about turning creative into a true growth driver. Learn how to measure creative impact, align teams, and speak the CFO’s language - all through the power of creative intelligence.

Measurement in motion

In today’s high-stakes marketing landscape, there’s no room for waste or waiting. This Drum x Cint panel at Cannes explores how real-time insights are transforming brand strategies—from optimizing creative mid-flight to rethinking storytelling for the streaming era. As streaming sets a new standard for effectiveness, getting measurement right is both a strategic and creative must.