While working on REUNIK, everything began with two questions: How do we design a brand for the mind and the planet? How can style and sustainability walk side by side in harmony?
Can yellow be the new green? For REUNIK, it’s entirely possible. A soft, sunlit yellow filled with salt, dust, and spring mimosa. A yellow that makes you squint, a shade that opens the door to dreams. REUNIK follows its own path. It writes its story in lowercase letters, with a street cat on its shoulder and the sound of a distant ferry in its ears.
While working on REUNIK, everything began with two questions: How do we design a brand for the mind and the planet? How can style and sustainability walk side by side in harmony?
When REUNIK came to us with a dream, it was immediately clear this would become more than an ordinary branding process. It was a poetic act of resistance. We created not just a brand, but a state of mind.
A Philosophy Hidden Within a Name
Every word in REUNIK holds meaning.
"Re" symbolizes rebuilding, restarting, transformation.
"Unik" is a quiet rebellion against sameness. A singular, unique, never-to-be-repeated existence.
When these two concepts come together, they form a manifesto that reflects REUNIK’s philosophy of circular design. Alongside it comes a deep belief that identity, whether human or material, is fluid, layered, and always worth rediscovering.
A Biodegradable Soul with a Beatnik Spirit
From day one, REUNIK embraced a deep-rooted vision of sustainability. Each pair of sunglasses is made from 100 percent recycled materials sourced from eyewear industry waste. They take on new form, new function, and a renewed purpose. Sustainability reveals itself in every step of REUNIK’s journey.
At Ba’ndo, we brought our creative framework B’Future into the process. This approach places regenerative systems and long-term impact at the heart of brand creation. With this perspective, REUNIK’s identity became both visually striking and ethically grounded. Every detail, from raw material selection to supply chain, from packaging to communication and visual language, reflected this conscious mindset.
We moved beyond the question “How will it look?” and asked “How will it live?”
Breathing Soul into Design
REUNIK’s brand language draws inspiration from the literary rebellion of the Beat Generation. We wrote our copy in the rhythm of spoken word, with the freedom of jazz, like an honest confession whispered on a park bench. Beyond slogans, we crafted verses.
Visually, we designed a playful yet bold logotype using a rounded font with soft curves and unexpected details. The upside-down “i” became the brand’s signature, a visual smile that says, “We see things differently.”
Typography became the brand’s echo chamber. We paired the bold, energetic, unconventional Snapshot with the calm, balanced TT Interphases Pro. This duo evokes a dialogue between a street poet and an urban futurist.
The color palette emerged effortlessly: warm yellows, cool greys, sun-faded blues, dusty pinks. All inspired by the layered textures of Istanbul. This city speaks softly but powerfully. That spirit lives in REUNIK’s color story.
Istanbul as a Co-Author
Every frame was shaped in harmony with Istanbul.
REUNIK’s art direction embraces the city as a creative partner. Cats napping on car hoods, ferry horns echoing through alleyways, the golden light of dusk, all of it flows into the brand. We built iconography around Istanbul’s unofficial symbols, its seagulls, its strays.
Each campaign visual is a poem. The eyewear became a way to see the city anew. REUNIK reshapes Istanbul through its own lens.
Writing Its Own Rules
Today, REUNIK takes a bold stand through a unique visual and ethical language. It is rooted locally through authenticity. It is globally aware through intention. Its voice is bohemian, its spirit urban, its essence planet-friendly.
We focused not on perfection but on vitality.
REUNIK is a wearable philosophy. It was designed for those who walk slowly, look deeply, and believe that style can be both radical and responsible.
For us at Ba’ndo, this was far more than a branding project. This was an invitation to create for the now and for the world that awaits.
CREDITS
Creative Director: Emrah Doğru
Design: Candan Durmaz, Bengisu Demirkaya, Zeynep Göçmen
Strategy & Copywriting: Bahar Nihal Ersözlü
Account Direction: Göksel Balaban
Video: Kenan Doğru, Ozan Koruk
Photography: Göksel Balaban
Styling: Vesile Türkmen, İrem Gerz
Models: Beyza Gümülcine, Canberk Canaz, Gaye Sude Barcın, Zeynep Göçmen
Hair & Makeup: Özer Usta
Animation: Mahmut Kalyoncu
Fonts: Snapshot by Kilotype, TT Interphases Pro by TypeType
Client Creative Director: Berrak Top
Client Account Director: Hasan Top