Rika

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Rika is an independent growth partner combining strategic depth with the ability to design, build and execute where our clients need it most. We operate in the space between agency and consultancy, combining the strategic rigour of the boardroom with the agility to deliver in the real world. Unlike agencies, we don’t dress tactics up as strategy. Unlike big consultancies, we don’t vanish after the deck. We bring both the thinking and the doing, driving measurable results and partnerships that endure and, since 2016, we’ve been trusted by global brands to deliver work that delivers results in the real world. Strategic rigour. Boutique agility. End-to-end capability.

Rika helps lastminute.com combine Corporate and Careers websites into a unified platform.

December 4, 2024 | 4 min read

Discover how Rika revitalised lastminute.com’s corporate website by integrating its careers platform, optimising navigation, branding and accessibility. Introducing new content sections to deliver a unified and engaging stakeholder experience.

lastminute.com’s Corporate and Careers Website Renovation

As a global leader in travel, lastminute.com recognised the need to optimise its corporate website to better address the diverse needs of its stakeholders. The project aimed to consolidate all corporate functions—including investor relations, governance, sustainability, and careers—into a unified platform. With objectives to improve the user experience (UX) and introduce new content areas, lastminute.com entrusted Rika to deliver a modern, extensible and stakeholder-focused website.

Building on its long-standing partnership with lastminute.com, Rika updated the corporate site, migrated the independently hosted careers platform, and implemented key structural improvements—all while preserving lastminute.com’s established digital foundation and brand trust.

Although functional, the corporate website required a strategic overhaul to meet evolving demands. Specifically, the company sought to:

Improve accessibility and navigation, particularly within the Investors section.
Unify the careers website with the corporate platform for a consistent and seamless user experience.
Introduce a Sustainability section, reflecting lastminute.com’s commitment to corporate responsibility.
Maintain a visually engaging design that appeals to stakeholders, including investors, analysts, employees, candidates, media professionals, and local communities.

This project demanded the careful integration of new features while upholding the integrity of the existing corporate and careers platforms.

A Two-Phased Approach

Phase 1 - Laying the Foundations

Optimised Navigation: Restructured the content hierarchy to improve usability, including reorganising the Investors section for better accessibility. Filters were introduced to simplify content discovery, and reliance on burger menu navigation was eliminated.
Sustainability Section: Created a dedicated area on the website to highlight lastminute.com’s environmental and social responsibility initiatives.
Careers Platform Integration: Migrated the careers website into the corporate platform using the SmartRecruiters API to feature job listings. Key sections, including ‘Our Culture’ and ‘Locations,’ were redesigned to bolster employer branding and remove redundant content.

Phase 2 - Refinements and Modifications

Careers Section: Improvements to the the section adding FAQs, learning and development opportunities, employee testimonials and benefits information to present a compelling narrative for prospective hires.
Corporate Identity: Updated the ‘About Us’ section with unique selling points (USPs), partner stories and integrated social media links to deepen engagement.
Media Section Upgrade: Introduced brand identity resources, media kits, and an image gallery to support press and industry partners.

Rika aligned each phase with lastminute.com’s operational timelines, delivering Phase 1 by September 2023 and Phase 2 by November 2023.

A Unified, Stakeholder-Centric Platform

Rika's collaboration with lastminute.com delivered a revamped website that reflects the brand’s mission and priorities while catering to its diverse stakeholder base. Key outcomes include:

Improved Accessibility: A restructured navigation system and optimised UX enabled effortless access to essential content, particularly in the Investors section.
Integrated Digital Presence: The consolidation of the careers and corporate websites created a cohesive platform, streamlining operations and enhancing stakeholder engagement.
Strategic Engagement: The newly developed Sustainability section and improved ‘About Us’ content reinforced lastminute.com’s commitment to corporate responsibility and innovation.
Strengthened Employer Branding: The revamped careers section fortifies lastminute.com’s position as an employer of choice in the travel industry, showcasing its culture, values and career pathways.
Unified Brand Identity: Visual and content updates ensured consistency in tone and presentation across all sections of the website.

A Fully Extensible Platform Designed for Growth and Engagement

The new corporate website integrates strategic content with intuitive design and navigation, providing a flexible platform that supports stakeholder relationships, attracts talent and presents lastminute.com’s corporate values.

Interested in achieving similar results? Let’s talk.