Green House rebranded FLTR Vodka and Boldare Rum with bold platforms, packaging, and GTM alignment to drive trade excitement and sales.
The Opportunity
Rock Creek’s spirits portfolio had no edge. FLTR Vodka and Boldare Rum were outshouted, overlooked, and underperforming in a category crowded with trend-chasers. They didn’t need a campaign. They needed a total transformation.
The Solution
We tore it down and rebuilt from scratch.
For FLT Vodka:
- Crafted “REAL VODKA. FOR REAL PEOPLE” as the anti-hype platform
- Built bold packaging with real-world stopping power
- Designed field tools that gave reps something to rally around
- Aligned the entire rollout across trade, retail, and distributor strategy
For Boldare Rum:
- Introduced “DARE THE UNIMAGINABLE” to claim space with flavor and flair
- Created a brand world that didn’t whisper—it roared
- Took over retail and street-level channels with disruptive visuals and voice
- Connected every activation to KPIs and field-read performance metrics
This was brand work that sold, not just looked good on a deck.
The Results
- Massive upgrade in shelf impact and trade excitement
- Distributor buy-in across key territories
- Unified GTM across creative, sales, and field
- Two brands launched right—with momentum and a clear growth path
We don’t rebrand for vanity. We rebrand for velocity.