We reveal the full top 10 today.
Samsung takes the top spot, but who else is on the list?
As we enter the second half of The Drum Honors fortnight – our year-end celebration of the best-performing people in marketing across our global Awards program this year – we turn today to the clients behind the year’s most successful digital experience work.
Among a strong field of work that gathered a lot of attention across shows and categories, the top spot goes to one of the biggest names in digital experience: Samsung, which won a gong for its SmartThings Hub in the Entertainment & Consumer Tech category.
Following Samsung, Danone Baby Nutrition and Fifco share the second spot. The former won a raft of awards for its Bebeclub ‘Poop Tracker.’
You can see the full top 10 below – and check back next week for a breakdown of the individuals behind these top campaigns.
| Rank | Brand / client |
|---|---|
| 1 | Samsung |
| 2= | Danone Baby Nutrition |
| 2= | FIFCO |
| 4= | Leaceloco |
| 4= | PepsiCo: Lipton |
| 4= | NFL USA |
| 4= | SC Johnson: Ziploc |
| 4= | |
| 4= | BD Group - EA Games |
| 4= | The Exodus Road |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.