Samsung - Profile

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.

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Artificial Intelligence

Samsung’s real CES story isn’t products. It’s the house

25 days ago

Brand Strategy

10 times brands had great reactions to rivals

1 month ago

Brand Strategy

Can Samsung’s first chief design officer transform it into a ‘design-driven’ brand?

10 months ago