A UK multi-academy trust partnered with Sierra Six Media to create a comprehensive visual content suite across the trust and five schools. The project focused on producing high-quality photography and video content that could support recruitment, increase digital visibility, and reflect the trust’s standards, culture, and ambition. The project delivered over 1300 professional photographs and six promotional videos, including drone footage.
The Challenge
The trust required a consistent but flexible visual approach that could represent both the collective identity of the trust and the individuality of each school within it. Content needed to feel authentic, engaging, and people-led, while working across multiple platforms and audiences.
Filming also had to take place in live school environments, meaning the process needed to be well planned, minimally disruptive, and compliant with safeguarding, consent, and airspace regulations.
The Strategy
Sierra Six Media delivered a structured, trust-wide photography and videography programme, with a full-day shoot scheduled at each school.
The approach focused on preparation, clarity, and collaboration:
- Full-day on-site filming and photography at each school, capturing staff, students, classrooms, facilities, and outdoor spaces.
- One 120-second promotional video per school, professionally filmed and edited with branded intro and outro, music, and subtitles.
- Two short social-first video clips per school, optimised for Instagram feeds and recruitment messaging.
- One hundred high-resolution edited photographs per school, showcasing learning in action, facilities, and school culture.
- Drone footage included at no additional cost, operated by a trained and insured pilot, with full airspace compliance and permissions in place.
Children’s and staff interviews were used to bring authenticity and warmth to the films, ensuring each video reflected the values and personality of the individual school, while remaining aligned to the wider trust narrative.
Each site received a shoot preparation guide in advance, with a dedicated liaison throughout to ensure filming days ran smoothly and with minimal disruption.
The Results
The project delivered a cohesive and versatile bank of visual assets that can be used across a wide range of channels, including school websites, Google Business profiles, recruitment landing pages, social media, digital brochures, and open evening materials.
Feedback from schools highlighted the quality of the content, the collaborative approach, and the professionalism of the delivery. Particular praise was given to the drone footage, the way interviews were blended into the films, and how accurately the videos reflected each school’s ethos.
All assets were delivered within five weeks of filming, provided via secure cloud storage, and supplied in both full-resolution and web-optimised formats with full commercial usage rights.
Video Content & Feedback
The final video content was designed to work across multiple platforms and audiences, with each film tailored to reflect the individual character of the school while maintaining a consistent trust-wide standard.
Feedback from schools highlighted the quality of the content, the collaborative approach, and the professionalism of the delivery.
“The team were excellent. They listened to what we wanted, focused content in the desired direction, and supported us throughout the process. We are all very happy with the quality of the end product.”
TP - CEO
"The school and children look amazing, and the interviews capture exactly what we wanted to say. We especially loved the children's interviews and would love to share them with the teachers!”
SW - Deputy Headteacher
“Professional service and really pleased with the videos at the end of the process. Highly recommend.”
MC - Headteacher
“The drone footage is stunning and really shows off the facilities."
RL - Deputy Executive Headteacher
"I'm happy with this, thank you."
SV - Headteacher
“The video is great. We really enjoyed it and the outcomes!”
DS - Deputy Headteacher
Summary
By combining careful planning, creative storytelling, and large-scale production delivery, Sierra Six Media successfully created a trust-wide visual content suite that showcases both unity and individuality across multiple schools. The result is a robust set of photography and video assets that support recruitment, build trust, and elevate digital presence across the education sector.
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