Sian Conway-Wood

Senior managing partner

181st Street Communications
Brand Strategy

The Reel threat facing brands on Instagram – being static
Brand Strategy

The UK budget’s biggest sin is that it failed to tell any story
Brand Strategy

Elation v shrinkflation. The psychology being the Christmas tin wars
Brand Strategy

The fatal flaw in Bumble’s new storytelling strategy
Brand Strategy

​Nike, do you really win when people engage with ‘Why Do It?’
Brand Strategy

Why do marketers ditch the very assets that make their brands famous?
Brand Strategy

If meme culture replaces moral compass, what’s left of brand integrity?
Brand Strategy

If you work in advertising, you don’t get to use the ‘just an ad’ excuse
Brand Strategy

Using Skynet to sell shampoo? Meta’s AI pitch is a trap, build a brand instead
Brand Strategy

Yes, a strawberry sandwich just got M&S out of a jam
Brand Strategy

No, a TikTok probably won’t grow your luxury brand in the long term
Brand Strategy

Will Unilever throw the baby out with the bathwater after Dr Squatch acquisition?