Sierra Six Media has secured a long-term SEO partnership with one of the UK’s largest restaurant groups, following a competitive multi-agency pitch. Over the past three years, the agency has delivered measurable results across four of the group’s flagship brands, producing more than 300 SEO-optimised pages within the first three months of collaboration.
Sierra Six Media was selected as the SEO partner for one of the UK’s largest and most established restaurant groups following a competitive multi-agency pitch. The win marked the beginning of a long-term collaboration that has now spanned three years, with Sierra Six Media supporting four of the group’s flagship brands.
The partnership began after the group approached Sierra Six Media to strengthen its digital visibility and unify SEO performance across multiple national restaurant brands. Competing against several leading agencies, Sierra Six Media secured the contract by demonstrating a data-led, scalable SEO framework capable of driving measurable growth across hundreds of locations.
In one phase of the project, the team produced and optimised more than 300 pages of content within just three months, working closely with the client’s in-house teams to maintain brand consistency across tone, structure, and UX. This large-scale rollout helped stabilise performance and establish clear technical and creative baselines for all subsequent SEO work.
Since then, the collaboration has delivered significant results across multiple brands, including increases in non-branded traffic, page-one keyword rankings, and organic conversion rates. From family-focused Italian dining to vibrant Pan-Asian and Mexican restaurant groups, each brand has benefited from tailored SEO strategies designed to balance national reach with local visibility.
“Winning this pitch and maintaining the partnership over several years is a testament to the strength of our approach and the trust built between our teams,” said Jade Bartholomew, Director of Sierra Six Media. “Delivering SEO at scale across multiple brands requires precision, creativity, and deep technical understanding - it’s where our team excels.”
The project continues to evolve as Sierra Six Media supports ongoing optimisation, content growth, and AI-led visibility tracking across the group’s brands. The partnership reflects the agency’s growing footprint in the hospitality and restaurant sectors, where multi-site SEO performance and conversion-focused content play a pivotal role in driving real-world business growth.