Bold ideas are everywhere, but for many marketers, the biggest challenge is execution. That might be about to change.
PMG at Cannes 2025
As the world’s top marketers gathered to talk creativity, AI, and the future of advertising, one challenge kept resurfacing: how can they actually keep up with the pace of change?
For many, the problem isn’t ambition. Lengthy procurement cycles, complex integrations, and underused tools continue to drag down marketing teams’ ability to move fast and stay competitive. “It takes months to contract and integrate partners,” says Sam Bloom, head of partnerships at PMG: “We don’t have time for that in this business.”
That urgency set the stage for PMG’s Alli Marketplace, a new platform built to eliminate martech friction and empower marketers to test and deploy tools with speed and confidence.
Described as an app store for marketing solutions, Alli Marketplace enables brands to browse, compare, and install a wide range of tools – from audience data and measurement to creative and AI – directly into their workflow. “Think of Alli Marketplace as a bazaar of marketing and ad technology,” says Chris Alvarez, vice-president of AI and technology at PMG: “[You] can see, browse, discover, and install new marketing technologies within the platform where marketing, planning, buying and strategic decisions are made.”
The platform also includes a pay-as-you-go model that gives marketers flexibility and transparency. Since launch, Alli Marketplace has onboarded 25 partners including Google, Experian, VidMob, LiftLab, and Mobian. And the early results are compelling: one client using Mobian for contextual targeting achieved a 60% drop in cost per acquisition.
Bloom emphasizes that the real opportunity lies in looking forward: “Our goal... is to help [clients] anticipate the next thing… not just simply [tell them] what happened.”
Watch the full videos to discover how this innovation helps marketers act faster, think smarter, and unlock better results from day one.
Advertisement
Advertisement
PMG
PMG is a global, independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success,...