Kick Sexism Out
Problem
Kick It Out’s research revealed widespread sexism in football. Many female fans faced harassment, while some male fans held misogynistic views. To challenge this, it launched Kick Sexism Out. But, it needed an agency to amplify its message. With limited time and budget, executing an impactful campaign required strategic planning, creativity, and collaboration.
Solution
To expose sexism in football, we partnered with Kick It Out to create a powerful 60-second film. Our team crafted compelling scripts and leveraged a strategic storytelling approach. We also supported the campaign with PR efforts, securing widespread media coverage to amplify the message.
Execution
Using a Snorricam rig and POV shots, we immersed viewers in the protagonist’s experience, making the issue impossible to ignore. Visual effects brought real-world sexism to life, from discriminatory tweets to crowd reactions. Every creative choice—from casting to post-production—ensured authenticity, impact, and engagement, driving meaningful conversations around the campaign.
Key Results:
- 600,000+ views on X
- 2,500 likes & 700 shares on Instagram
- 200+ media clippings