Tariffs

Ongoing analysis of how President Trump’s tariffs are impacting advertisers, agencies and the wider marketing business.

17 Jun 2025

3 min read
At Home bankruptcy filing exposes cracks in discount retail
Margo Waldrop ,
Content Writer ,
The Drum

05 May 2025

4 min read
Trump’s tariffs on foreign-made films: Hollywood’s new plot twist – and what it means...
Margo Waldrop ,
Content Writer ,
The Drum

30 Apr 2025

7 min read
How ad industry M&A is shaping up in 2025
Jennifer Faull ,
Deputy Editor ,
The Drum

25 Apr 2025

5 min read
Here’s how Unilever and P&G’s 2025 ad budgets are looking after seeing Trump’s tarif...
Jennifer Faull ,
Deputy Editor ,
The Drum

22 Apr 2025

3 min read
Cola wars, reignited: the Pepsi challenge just got more difficult
Gordon Young ,
Editor-in-Chief ,
The Drum

21 Apr 2025

3 min read
When politics strangles parcels: What brands need to know as de minimis dies
Margo Waldrop ,
Content Writer ,
The Drum

16 Apr 2025

3 min read
Shein faces fresh tariff squeeze – but believes its tech-first model can weather the sto...
The Drum Team ,
Editorial ,
The Drum

15 Apr 2025

4 min read
In Trump’s trade war, agile brands win. I bet most are in China, not the US
Markus Rach ,
Marketing professor

15 Apr 2025

8 min read
Here’s how agencies have been setting themselves up as tariff war partners
Jennifer Faull ,
Deputy Editor ,
The Drum

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology