TEAM LEWIS has been appointed as Strategic and Creative lead agency by Chery Automobile, a subsidiary of Chery Group.
London, UK – 17 July 2025 – TEAM LEWIS has been appointed as Strategic and Creative lead agency by Chery Automobile, a subsidiary of Chery Group. The Fortune 500 company has chosen the global marketing and communications agency, as it prepares to break into the exciting UK market.
The appointment follows a competitive five-way pitch process.
TEAM LEWIS will deliver the brand and creative launch campaign for Chery from its global HQ at Battersea Power Station, London, with support from its team in APAC. Initial focus will be on Chery’s TIGGO models 7 and 8 – the first to enter the UK market in September.
Speaking about the new partnership, Chery UK CEO, Gary Lan said: “Given the UK’s competitive and sophisticated automotive landscape, we need strategic thinkers and creative pioneers who understand the challenges and opportunities of launching in a complex market. In TEAM LEWIS, we found shared values and a deep understanding of local and international nuance. The thinking and operational infrastructure they demonstrated is what we need to shift the dial for our brand and our new models, fast.”
TEAM LEWIS Executive Creative Director, Simon Billington, commented: “Chery is committed to delivering high-quality, innovative, and emotionally resonant vehicles that connect deeply with drivers (and passengers) around the world. A clear brief and comprehensive feedback combined with our own proven track record of delivering for major brands across borders, means we’re hugely excited by the opportunity this brings to our team.”