The retailer has launched the campaign ahead of the tournament kicking off this summer.
Tesco rolls out Euros campaign
In support of the England and Wales teams competing in the Womenʼs Euros this summer, Tesco has rolled out an out-of-home campaign featuring receipts containing a hidden message.
Created by BBH, the digital OOH campaign sees acrostic lists of game-day snack purchases spell out messages of celebration and support, including ‘Youʼve Got Thisʼ and ‘Ymlaen Garfan,ʼ which translates to ‘Letʼs goʼ or ‘Come on team.ʼ
Tesco says it hopes to engage the increasing number of supporters who host watch parties.
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Check out some of the executions below.
Tesco
Tesco plc, trading as Tesco, is a British multinational grocery and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England,...
BBH
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