Later this month, The Drum will be publishing our definitive guide to the World’s Best Ever Out-of-Home Ads and we’re calling on you to help us compile this list of the most iconic outdoor work of all time.
Think of that one billboard ad, bus wrap or stunt that has stuck with you for years, the one that made you laugh, cry or stop in your tracks. Nominate it and tell us why it deserves a spot in our global hall of fame.
We’ll gather all your nominations and reveal the final list at the end of October.
But first, to mark the moment, we’re revisiting 10 of the best OOH ads of 2025 so far, all of which earned their place as Ad of the Day.
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A cheeky, meta nod to the industry’s most infamous client request. This clever campaign playfully reimagines the design feedback loop, giving Canva’s creative community a winking reminder that, sometimes, the best design speaks for itself.
Stella leans into cinematic storytelling with a tongue-in-cheek celebration of life’s little sacrifices. Whether it’s squeezing through a busy bar or catching the perfect pint, this OOH campaign evokes the brand’s timeless charm and the satisfaction that makes it all worthwhile.
This playful stunt takes feline obsession to new heights, quite literally. Featuring 3D cats scaling giant posters in pursuit of Dreamies treats, it’s a delightfully over-the-top reminder of how far our furry friends will go for a snack. A perfect blend of humor, craft, and brand personality.
In this stripped-back, logo-free campaign, McDonald’s proves that its breakfast needs no introduction. With minimal design and unmistakable imagery, the brand lets its products do all the talking, a confident masterclass in visual branding.
Heinz continues its own minimalist streak with a clever outdoor execution that leaves the logo behind but keeps the unmistakable cues. It’s a confident expression of brand recognition earned over a century of cultural ubiquity.
Actimel takes a wry, relatable look at how winter can wear us down and how a little boost can make all the difference. With clever visual metaphors and a wink to the daily grind, the campaign wraps its functional message in warmth and wit.
Netflix gets crafty with a tactile, hand-knitted billboard that brings The Thursday Murder Club to life. The campaign’s texture and craftsmanship mirror the cozy crime vibes of the show, proving that storytelling can live just as powerfully in yarn as it does on screen.
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At first glance, these Lynx billboards look like classic underwear ads: black and white, sculpted abs, tight boxer briefs. But printed directly on to the briefs is something unexpected: scented ink. By rubbing the prints, actual fragrance comes through which turns the billboard into an instant product demo.
Everyday moments come to life in this heartfelt outdoor campaign that transforms the humble grocery list into a window on modern life. Each poster spotlights a different shopper’s handwritten list, a small but intimate portrait of who they are and what matters to them. It’s simple, human storytelling at its best.
Bold, witty and unafraid to flip convention on its head, Oura’s campaign challenges tired narratives about aging and wellness. The brand uses sharp humor and confident visuals to remind audiences that feeling good isn’t about age, it’s about energy, mindset and self-knowledge.
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