CarBravo scooped the Grand Prix and Crayola landed the President’s Award at The Drum’s flagship awards show in the Americas.
‘Used Barbie Dream Cars’ by MRM for General Motors/CarBravo
Winners of The Drum Awards for Marketing Americas 2025 were revealed today in a show streamed live from the Edison Ballroom in New York.
Taking home the Grand Prix this year, as well as taking Gold in the Digital Commerce category, is the ‘Used Barbie Dream Cars’ campaign by MRM for General Motors/CarBravo, which creatively leveraged the Barbie toy car craze to buy and resell them at fair prices on a Shopify site mimicking its main platform, amplify its honest-pricing brand message and significantly boost real car sales, achieving a 91x ROI.
Meanwhile, jury leader Prateek Sood of Mastercard bestowed the coveted President’s Award on Dentsu Creative New York for its ‘Returning Creativity’ work for Crayola, which also won Gold in the PR category. The campaign leveraged nostalgia, original research and a multi-channel earned media strategy to elevate creativity as an essential, life-shaping priority for children and parents, sparking a national conversation and driving families toward creative engagement.
The Drum Awards for Marketing Americas is the third in a three-legged global tour celebrating the world’s best marketing. In the past weeks, we have also hosted The Drum Awards for Marketing APAC and The Drum Awards for Marketing EMEA. All events are streamed live and are available on-demand on The Drum TV.
You can find out all the Gold winners from this year’s Americas event below and check out the Gold, Silver and Bronze winners in full on The Drum Awards for Marketing Americas website.
‘Used Barbie Dream Cars’ by MRM for General Motors/CarBravo
‘Returning Creativity’ by Dentsu Creative New York for Crayola
‘Smarter Campaigns, Better Results: How AI Helped Headspace Deliver Joy and Reduce Stress’ by Monks for Headspace
‘David and Dave’ by Artists Equity for Stella Artois
‘Workday Presents: The Rock Stars of Business World Tour’ by Ogilvy for Workday
and
‘By America’s Side: Driving Mack Trucks Forward into the Future’ by Stein IAS for Mack Trucks
‘Sasquatch in the Skies: Jack Link’s Takes National Jerky Day 2024 to New Heights’ by Padilla for Jack Link’s Snacks
‘Doors of Opportunity’ by Fuse Create for Soles4Souls
‘Reimagining Oura Ring’s E-Commerce Experience’ by Instrument for Oura
‘Undone’ by Turbo Tax Canada
and
‘Diss-Mas’ by Virtue Worldwide for MGA Entertainment
‘Reese’s at the Big Game. It’s Lava Time, Baby!’ by Erich & Kallman for The Hershey Company
‘Wäsche of the Wild’ by Zulu Alpha Kilo for Destination BC
‘Used Barbie Dream Cars’ by MRM for General Motors/CarBravo
‘Lipton Zero: The Virtual Sampling Hack That Changed the Game’ by RocknRolla Guatemala for Lipton – CBC Guatemala
‘Change the Board Game/SMD’ by Billups for Elf Beauty
‘Push Unleaded 88: Nature Will Thank You’ by Little Big Engine for Growth Energy
‘The Last Barf Bag’ by FCB Chicago for Dramamine
and
‘It’s Showtime: Beetlejuice, Beetlejuice’ by Hearts & Science for Warner Bros
‘Ford’s Michigan Central Open’ by Civic for Ford Motor Company
‘Disney x Balmain, celebrating 30 years of the beloved film for a fashion-loving audience’ by Disney Consumer Products for The Walt Disney Company
‘Undone’ by Turbo Tax Canada
‘Shake That Ess’ by Artists Equity for Dunkin’ by Inspire Brands
and
‘Arby’s Free Sandwich Month’ by Fallon for Arby’s
‘Leveling Up Reality: Qiddiya’s Global Gaming Takeover’ by Mas for Qiddiya
‘OECTA Know More’ by Pound & Grain Digital Inc for Ontario English Catholic School Teachers (OECTA)
‘Serious Foreplay’ by Fuck Cancer & The Variable for Fuck Cancer
‘It’s Showtime: Beetlejuice, Beetlejuice’ by Hearts & Science for Warner Bros
‘Moon Music Lands on Roblox: Coldplay Reels in the Next Generation of Fans’ by Gamefam, Warner Music Group & Parlophone Records
and
‘10 Bricks Infinite Play’ by Snapchat for The Lego Group
‘It’s Showtime: Beetlejuice, Beetlejuice’ by Hearts & Science for Warner Bros
‘Verizon Super Bowl FanFest’ by Momentum Worldwide for Verizon
‘Returning Creativity’ by Dentsu Creative New York for Crayola
‘Getting There Starts Here’ by McCann New York for State Street Global Advisors
‘Diss-Mas’ by Virtue Worldwide for MGA Entertainment
‘Rising Star: Olivia Clarke Turns Limits into Leadership’ by Nebo
‘The Mixer: The Perfect Serve of Cocktails and Search’ by Greenpark for Campari Group
‘Shake That Ess’ by Artists Equity for Dunkin’, Inspire Brands
and
‘Nutter Butter, You Good?’ by Dentsu Creative New York for Mondelez International
‘Change the Board Game/SMD’ by Billups for Elf Beauty
‘Endless Runway’ by Edelman for eBay
and
‘Indeed’s Rising Voices Season 4’ by Indeed
‘NBC Big Board: Setting the Standard for Data Journalism’ by Code and Theory for NBCUniversal
‘Hopper’s Travel Deal Tuesday’ by Hopper for Hopper
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