Greggs, Dove and Gillette are among the other top honorees.
Thanks to its Peppa Pig property and two standout campaigns, Hasbro tops our brands/advertisers ranking in the PR category (ITV/Hasbro)
The Drum Honors 2025 is at its midway point, as we spend a fortnight celebrating the biggest success stories from our global Awards program this year.
Today, we turn to PR – and the brands, clients and advertisers behind the most adored work among our judges across a whole year of work (and awards shows).
Hasbro dominates the category, coming top by a substantial margin, thanks to two different campaigns that scored multiple Gold awards at The Drum Awards for PR 2025, both of them for beloved kids TV property Peppa Pig. ‘Pig News’ and ‘Pig Changes’ between them won Gold awards in no fewer than five categories, and took home a Grand Prix gong in the process.
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Following Hasbro, Instituto Melanoma Brasil and Unilever’s Hellmans take the second and third spot, respectively.
Check out the full list below, and check back next week for a breakdown of the individuals behind the campaigns.
| Rank | Brand / client |
|---|---|
| 1 | Hasbro |
| 2 | Instituto Melanoma Brasil |
| 3 | Unilever: Hellmans |
| 4 | Greggs |
| 5 | Unilever: Dove |
| 6= | Gillette |
| 6= | Simply Business |
| 6= | United Airlines |
| 6= | Tim Hortons |
| 6= | Beem |
| 6= | Mondelez: Nutter Butter |
| 6= | FIFCO |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival, and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.