It’s good news for Cadbury in our Advertising categories, but who’s top in Design?
'Made to Share' for Cadbury was the most awarded piece of work in Advertising categories this year (Cadbury)
The Drum Honors is our year-end celebration of the companies, people and work that performed best across The Drum’s entire global awards program over the course of the year.
Now, for the 2025 edition, we turn to two of the most storied disciplines in the marketing ecosystem: advertising and design.
Our list of all the top work in advertising covers not only traditional ad campaigns but integrated campaigns and the wider variety of work that touches the ad ecosystem, from product launches to PR work and beyond. Right at the top of the tree: ‘Made to Share’ for Cadbury, from agency VCCP London.
And in design categories, two pieces of work lead the pack: the blockbuster ‘Liming with Gran’ for The University of Cambridge/Genomics England by Ketchum London, which gathered plaudits from Awards judges across a number of shows, and ‘More than Courage’ for Courage+ by Bader Rutter.
You can check out the full lists from both our Advertising and Design categories below – and keep an eye on the last few days of this year’s The Drum Honors fortnight for deeper dives into the individuals behind the work.
Advertisement
| Campaign | Client | Agency |
|---|---|---|
| Made To Share | Cadbury (Mondelez) | VCCP London |
| Sky Ireland's entry into mobile market | Sky Mobile | |
| Cool Seats | Gatorade | R/GA Buenos Aires |
| Good Shit | Peta | Samy |
| Lidl by Lidl | Lidl | The Romans |
| Daisy vs Scammers | Virgin Media O2 | VCCP London |
| DIY by Ikea | Ikea | VML UK |
| Balikbayan Magic | Coca-Cola | VML Canada |
| Pub Succession | Heineken | LePub Italy, Publicis Dublin |
| Hand-Painted Illusions | Farrow & Ball | Joy! Collective |
| Inglish Dictionary | Air India Express | Juice (A Division of TBWA India) |
| 18 months | Second Nurture | Klick Health |
| Back Home | Imperial | FP7 McCann Doha |
| Considering What? | Channel 4 | 4Creative |
| The Next Game is Served | Just Eat | Dept |
| Unnoticed Sponsorship | Instituto Melanoma Brasil | Area 23 |
| Cracked | Mercy for Animals | Area 23 |
| Campaign | Client | Agency |
|---|---|---|
| Liming with Gran | The University of Cambridge / Genomics England | Ketchum London |
| More Than Courage | Courage+ | Bader Rutter |
| Zip Code Exam | Equality Health Foundation | Area 23 |
| Why the Rush? | Nippon | Ba'ndo |
| Animal Crackers | Fortnum & Mason | Design Bridge and Partners |
| Rollr product design | Rollr | Mother Design |
| In Tune With Nature | Forest Carbon | Design Bridge and Partners Singapore |
| M&S Flower Market Brand Transformation | Marks & Spencers | Whippet UK |
| Kyikatejê | Gaviao Kyikatejê Football Club | Area 23 |
| No Flags, Just Wins | NFL | Code and Theory |
| Rollr brand identity design | Rollr | Mother Design |
| Confluence of energies | Repsol | Saffron Consultants |
| More Than Law | Forbes | Workhouse |
| Christmas To Your Taste | NTUC Fairprice | |
| Taste with Your Eyes | The Hershey Company |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.