The Drum Awards

The Drum Honors: Health shops share top spot in top 20 advertising agencies

By Sam Anderson, Intelligence editor

The Drum

December 5, 2025 | 15 min read

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We break down the data for the best-performing agencies in Advertising categories across our global 2025 Awards program.

As we move on from our overall rankings of the top agencies across our 2025 Awards program, The Drum Honors turns today to a deeper dive into the top performers in one category: advertising.

The top names on the list won’t be surprising to anyone who tuned into The Drum Awards for Advertising ceremony last month, but the ordering might be: VCCP London and LePub Italy take the third and fourth spot respectively, having taken home the night’s two top awards – the President’s Award went to LePub for Heineken’s ‘Pub Succession’, and the Grand Prix to VCCP for Mondelez’s ‘Made to Share’.

But the data has unearthed a pair of joint winners just nudging out those two front-runners: two health-specialist agencies, Area 23 and Klick Health.

The joint top spot isn’t merely a reflection of a couple of strong health-related ad campaigns; in both cases, these agencies achieved strong performance with numerous entries that demonstrate the strength of creativity and innovation in health advertising.

For Klick Health, winning campaigns included ‘18 Months’ for Second Nurture, ‘47’ for Café Joyeux, American Cancer Story for Change the Ref, ‘The Trial’ for All In Action Fund, and ‘Voice2 Diabetes’ for KVI Bravefund Inc, which also saw success in other categories.

And for Area 23, strong work for Gavião Kyikatêjê FC, ‘Zip Code Exam by Area 23’, for Equality Health Foundation, ‘Cracked’ for Mercy for Animals, and ‘The Unnoticed Sponsorship’ for Instituto Melanoma Brasil – all of which swept up several trophies across categories.

You can see the full top 20 below. Stay tuned in the coming days for top lists of agencies in other categories, the year’s top brands and campaigns, and the people behind them.

RankAgency
1=Area 23
1=Klick Health
3VCCP London
4LePub Italy
5WPP Media
6=VML UK
6=DEPT®
8=TBWA\London
8=billups
10=Zulu Alpha Kilo
10=Edison Media Ltd
12=R/GA Buenos Aires
12=SAMY
12=The Romans
12=VML Canada
12=Publicis Dublin
12=JOY! Collective
12=Juice (A Division of TBWA India)
12=FP7 McCann Doha
12=4Creative

Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival, and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.

The Drum Awards

Featuring:

WPP Media

Juice (A Division of TBWA India)

JOY! Collective

JOY! Collective is an award-winning multidisciplinary Creative studio based in London, specialising in bespoke artworks, murals, installations and experiences. We...

billups

billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific...

SAMY

SAMY. The Agency that Makes Brands Matter. We are here to lead the evolution of brand communication. We build relevance in a social first universe by integrating...

VML Canada

LePub Italy

R/GA Buenos Aires

FP7 McCann Doha

Edison Media Ltd

Edison Media specialise in delivering high-impact media solutions that resonate locally, nationally, and globally. Our expertise spans: - Out-of-home advertising -...

Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching,...

Area 23

A diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating marketing ideas that change behavior. #NeverFinished

The Romans

Partnering with The Romans is the moment you say goodbye to boring PR.

There are approximately 131,271 PR agencies on Planet Earth. Choosing the right one...

TBWA\London

TBWA\London is an award-winning international creative agency with Disruption at its core.

Publicis Dublin

VCCP London

DEPT®

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips,...

Zulu Alpha Kilo

Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies.

VML UK

VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world. With...

4Creative

4creative is Channel 4’s in-house creative agency. We’re about 60 people, who write and produce risky, innovative and culturally potent work across all Channel...

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