The new editorial and events initiative celebrates business-to-business marketing throughout November. Global editor Cameron Clarke also revealed that the B2B World Fest will expand to Miami next year, marking a major step in The Drum’s global investment in the B2B community.
The Drum has officially launched B2B Month, a new annual content initiative dedicated to business-to-business marketing, and announced plans to take its B2B World Fest global with a major new edition in Miami next year.
At B2B World Fest 2025 in London, The Drum’s global editor Cameron Clarke told delegates that November has been christened B2B Month at the publication – a signal of its heavy investment in the sector and its growing importance across the marketing landscape.
“November is just the beginning,” said Clarke. “This is our big kick-off – lighting a bit of rocket fuel beneath all our B2B activity. We’re setting out to be the beating heart of B2B through world-class coverage, global events and, most importantly, working together with this incredible community.”
The new B2B Month launches with World Fest and continues with The Drum Awards for B2B, taking place later in November. Throughout the month, The Drum will publish exclusive interviews, features, podcasts and case studies celebrating the world’s best B2B campaigns.
Advertisement
The Drum is also unveiling a dedicated B2B hub, positioned as an unmissable destination for B2B content. The hub will host all World Fest sessions on-demand, alongside fresh editorial and creative work submitted by marketers.
“We want that hub bookmarked,” Clarke added. “We want you there every day. This is where we’ll showcase the best B2B campaigns and the people behind them.”
In the biggest announcement of the day, Clarke revealed that B2B World Fest will expand internationally with a three-day festival in Miami next year, integrating an enhanced edition of The Drum Awards for B2B and a wider program of live content, networking and collaboration.
“In 2026, we’re taking this event to the world’s biggest business market,” Clarke told the audience. “This time next year, we’ll host an expanded B2B World Fest in Miami – a brilliant festival of content and community. We’ve got very exciting plans stateside that we can’t wait to share more on soon.”
Clarke confirmed that The Drum will assemble a steering group of B2B partners and influencers to guide its editorial direction and ensure future coverage and events reflect the needs of marketers worldwide.
“We want to become the world’s best destination for B2B marketing coverage and the world’s best B2B awards and events,” he said. “We can’t do that alone – we want to work with you, support you and take this journey together to Miami and beyond.”
The Drum B2B Month runs throughout November 2025, culminating in the release of The Drum’s Top 100 CMOs and World’s Best B2B Agencies lists. Coverage and festival updates will be published daily on thedrum.com.
Advertisement