We have spotlighted the 100 marketers whose reach, reputation and influence truly move the needle in B2B. Now it is your turn to help decide The Drum’s B2B Marketer of the Year.
The B2B CMO 100 is out now
The Drum has unveiled its list of the 100 most effective and influential B2B marketers in 2025. The B2B CMO 100 is our take on the leaders setting the pace in marketing for business. The marketers whose reach, reputation and influence genuinely move the needle in B2B.
To build it, we went deep and wide. Mining the data, reviewing award wining work and asking our B2B community who’s is performing at the top of their game.
This is not a ranking of the largest budgets. It is a celebration of the individuals driving outsized impact. The 2025 cohort includes CMOs who shape strategy, unlock growth and steer teams and brands through rapidly changing markets.
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The list spans continents and categories, from enterprise technology and industrial innovation to finance, logistics and health. It includes marketing leaders from some of the most influential companies in the world along with rising forces that are rewriting expectations in their sectors. Each CMO featured has built a reputation for excellence, leadership and the ability to execute ideas that resonate far beyond the boardroom.
For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an open vote that lets the industry champion the individual they believe set the standard for excellence in 2025. Voting is open now through the end of the day on Tuesday 9 December.
The announcement arrives as The Drum closes its annual B2B Month. Throughout November, we published exclusive interviews, deep dives, podcasts and case studies highlighting the work, trends and ideas that define modern business marketing. You can explore all of this in our dedicated B2B Hub.
The Drum also recently announced that its flagship event, B2B World Fest, will expand internationally with a three-day festival in Miami next year, comprising an enhanced edition of The Drum Awards for B2B and a wider program of live content, networking and collaboration.
In addition to celebrating client-side leaders, this month we have also published The B2B Agency Hotlist 2025 celebrating the most creative, exciting and innovative agencies globally. You can see that list in full on the The B2B Agency Hotlist 2025 homepage.