From the vibrant shores of Miami to the cutting edge of planning excellence, The Drum’s 2025 research calendar promises fresh insights into the people and places reshaping our industry. Here’s your first look at what’s coming – and how to get involved.
We’re heading to the Sunshine State for a deep dive into Miami’s burgeoning creative and tech ecosystem
The marketing world never stands still, and neither does The Drum. Today, we’re lifting the curtain on our ambitious research plans for 2025 – a lineup designed to spotlight the places, people, and practices driving genuine innovation across our industry.
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First up, we’re heading to the Sunshine State for a deep dive into Miami’s burgeoning creative and tech ecosystem. This comprehensive special feature will explore the city’s dynamic agency landscape and examine the broader infrastructure supporting media, creative, and tech innovation in a region rapidly becoming America’s most exciting creative hub.
What’s driving Miami’s creative renaissance? Who are the key players reshaping its agency scene? And why are so many top talents choosing to make it their home? Our team will bring you the answers straight from the source.
You’ve heard of the World Creative Rankings – now get ready for its strategic counterpart. 2025 will see the launch of our groundbreaking new rankings feature dedicated to the unsung heroes behind award-winning work: the planners, strategists and insights teams whose analytical brilliance and strategic vision turn clever ideas into campaigns that genuinely move markets.
Drawing on data from the The Drum Awards for Marketing 2025 and other effectiveness benchmarks, this ranking will finally give proper recognition to the strategic minds whose work often remains hidden behind the scenes.
Mark your calendars for these upcoming highlights:
Miami Creative Economy special feature (Q1)
Planners & Strategists Rankings (Q2)
World Creative Rankings mid-year update (post-Cannes)
The Independent Agency Report – tracking major shifts in the independent landscape
Global Marketing Gamechangers – two special features spotlighting the marketing professionals proving marketing’s value and driving organizational transformation
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Want your work, your team, or your city to feature in our 2025 research? The door is open. Whether you’re part of Miami’s creative community, leading a planning team that deserves recognition, or driving marketing transformation that’s delivering measurable results, we want to hear from you.
Email research@thedrum.com to register your interest.
After all, the future of marketing isn’t written in boardrooms – it’s being shaped right now by people like you. And we’re here to tell those stories.
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