The Commerce Media Power 100 spotlights the leaders whose reach, reputation and influence are shaping the future of the space.
As we count down to The Drum’s first-ever Commerce Media Awards on April 27, we can reveal our Commerce Media Power 100 for 2026: a definitive list of the most effective and influential executives working in one of the fastest-growing areas of marketing.
Created in partnership with Rokt, the list celebrates the innovators, strategists and leaders who are pushing boundaries, driving growth and redefining how brands connect with consumers across retail and commerce media ecosystems.
This year’s Power 100 includes senior executives from retail and commerce media networks, agency leaders and advertiser-side marketers who are setting strategy, building scalable media propositions and delivering measurable impact in-market.
Each executive featured has built a reputation for excellence, leadership and the ability to turn bold ideas into commercial results that resonate far beyond the boardroom.
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The announcement comes as The Drum deepens its focus on commerce media as a critical pillar of the modern marketing mix.
Throughout January, we have published exclusive interviews, opinion columns, deep dives, podcasts and a documentary exploring the trends, challenges and opportunities shaping the commerce media landscape today, all of which can be found in our dedicated Commerce Media hub.
As part of this ongoing focus, The Drum has also launched the Commerce Media Awards, designed to celebrate the companies, campaigns and leaders delivering innovation, effectiveness and excellence across the sector.
Entries for the inaugural awards are open, with a deadline of February 11.