The Media Convergence

Digital media sprawled across countless new frontiers, but the land grab is over. The borders between channels are blurring as they steal each other’s features, adopt universal standards and simplify for consumer ease. Those that merge and converge best will emerge the victors.

29 Sep 2023

5 min read
How digitization and biddable media changed everything for advertisers
James Coulson ,
Managing Partner

28 Sep 2023

5 min read
How can advertisers successfully harness connected TV?
Catherine Cribbin ,
Head of partnerships ,
IAB UK

28 Sep 2023

6 min read
The new planning paradigm: How media is diversifying and integrating at the same time
Duncan Nichols ,
Director of Strategy & Planning ,
Croud

28 Sep 2023

6 min read
We’ve reached peak social media sameification, and it may get worse
Sedge Beswick ,
Founder ,
SEEN Connects

27 Sep 2023

5 min read
The Hollywood strikes left creators with a difficult choice: solidarity or salary?
Permele Doyle ,
Co-founder and president ,
Billion Dollar Boy

27 Sep 2023

6 min read
Death by digital: How much will history remember gen Z?
Seun Areoye ,
Trends editor ,
Amplify

27 Sep 2023

5 min read
Streaming’s seismic shift: How video killed campaigns and changed the game
Sam Huston ,
CSO for Growth, Americas ,
De

27 Sep 2023

5 min read
With the buzz around drone shows, is the sky a new media channel?
Lou Kelly ,
Head of consumer

27 Sep 2023

4 min read
TV's reaching fewer children but brands are finding new ways to connect
Tim Hoechel ,
President

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