We run the numbers to see which global advertisers are behind the most award wins this year.
Mondelez, the owner of Nutter Butter, claims the second spot (Nutter Butter/Mondelez)
Last week, as part of our year-end celebration of the year’s best-performing marketing players, we announced the brands behind the most highly lauded campaigns in our global Awards program in 2025.
Today, we go a step deeper, crunching the data on the global advertisers behind some of those top-performing brands.
We can reveal that taking the top spot – by some way – is Unilever, thanks in particular to a range of award-winning work for Hellmans and Dove.
In second place, Mondelez was similarly buoyed by top-performing work for two of its brands – snacking giants Cadbury and Nutter Butter.
Advertisement
And in third, Google benefited from work for both its core digital brand and phone brand, Google Pixel.
Check out the full ranking below – and browse the rest of this year’s The Drum Honors for more rankings of brands, agencies, campaigns and individuals.
| Rank | Advertiser |
|---|---|
| 1 | Unilever |
| 2 | Mondelez |
| 3 | |
| 4 | Diageo |
| 5= | Danone |
| 5= | Heineken |
| 5= | PepsiCo |
| 8 | Sky |
| 9 | Amazon |
| 10 | L’Oréal |
| 11 | Samsung |
| 12 | Yum! Brands |
| 13 | Hershey Trust Company |
| 14 | Opella |
| 15 | General Mills |
| 16= | Mars |
| 16= | Virgin |
| 18 | P&G |
| 19 | AB InBev |
| 20 | Kimberly-Clark |
Want more? Check out all of the top winners from this year’s The Drum Honors, browse case studies of all the winning work from this year’s The Drum Awards festival and mark your calendar for February, when we’ll unveil 2026’s World Creative Rankings.