Vimeo’s Video Marketing Handbook lays out the growing importance of video in marketing and offers valuable insights, strategies and tools for leveraging video content effectively, from live streaming events to social media advertising and analytics.
Video is now an essential part of a successful marketing playbook
Your marketing could probably use a hard refresh. Underperforming campaigns, static web pages, straight-to-spam emails, lengthy webinars, and outdated blog posts may be contributing to not-so-stellar results and a few sleepless nights. To stay competitive, businesses must embrace video marketing, as 91% of companies are already doing.
Video plays a critical role in building high impact marketing strategies; trends show over 76% of marketing leaders already find video to be more effective than other media types. And with accessible video production tools available, any marketer can create engaging content efficiently while optimizing budgets.
Vimeo’s Video Marketing Handbook covers all the different ways marketers can leverage video in their content, social media, advertising, events, and brand strategy. It also introduces new ways marketers can leverage interactive video to drive engagement, strategies to streamline and scale creative and collaborative production workflows, the role of AI in the future of video marketing, and essential video analytics to measure performance.
All of this and more is covered in the handbook, as well as key video metrics including view count, impressions, likes, comments, lead generation, click-through rates, and watch time, and the importance of customizable reports and data for evaluating video performance.
Are you ready to reenergize your marketing efforts and reach a broader audience with more engaging video experiences? Download the full report below.
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