NewGen - Profile | The Drum

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community. On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective. With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

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Location

London, GB
and 2 others

Founded

2015

Staff

150

Social

Clients

Cash App

KFC Gaming

Samsung USA

Peroni

Ralph Lauren

AMD

Disney+

Rockstar Energy

Tropicana

Cetaphil

Qatar Airways

Blizzard Entertainment

Tencent

Goodfellas

HelloFresh

Nestle: KITKAT

Play-Doh

Activision

Porsche

PokerStars

Rovio Entertainment

Heinz

Hasbro

PepsiCo

Sega

Samsung UK

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Marketing

My prediction for social media in 2026 is that we can’t predict anything

Policy & Regulation

HFSS regulations could bring about a creative reset in hospitality marketing

Diversity & Inclusion

Is the marketing industry doing enough to ally with LGBTQ+ workers and communities?

Case study

Revolut x The Sidemen

Case study

Pepsi Cherry Ring Popper

Case study

Company news

NewGen expands global leadership team with four senior hires

Company news

Dana Pirkle is the Newly Appointed Talent Director at NewGen

Industry insight

Kairos Media expands its portfolio further by securing skincare brand

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Primary

New Penderel House, High Holborn

London, WC1V 7HP

#11A 104 W 27th St

New York, NY 10001

44 Peter Street

Manchester, M2 5GP